New Post

How to Outperform Sites Ranking Above You on Search Engines

Posted on

That latest post took days to develop.

It’s instructive and inspiring and educational and entertaining.

Easily, one of your best yet.

But you come to check your traffic data only to find that you’re ranking 70th in the SERPs.

In other words, you ain’t gettin no traffic anytime soon. Zip. Zilch. Nada.

Unless some crazy person is actually clicking seven pages deep on Google. Which they aren’t.

All of that hard work, research, and effort got you almost nothing in return.

Meanwhile, your competitors are ranking in the top ten results, even though their content isn’t as long or thorough.

Why? Because of Google.

But really, the most likely answer is time and links.

Your post is new, so it’s going to take some time.

Knowing this, that doesn’t mean you can sit around and expect it to be on the first page without doing work.

Thinking that your new post will gain thousands of links on its own is foolish.

Outperforming your competitors on search engines isn’t an easy, one-off task. But that doesn’t mean it’s impossible.

In fact, if you implement a few of these tactics, it’s likely that (in time) you will.

Why? Because your competitors are comfortable. They think the rankings won’t ever change.

You, on the other hand, are grinding to get ahead.

Here’s how you can outperform sites ranking above you on search engines.

The Top Two Ranking Factors, Straight From Google

When Google RankBrain was announced in 2015 on Bloomberg, it was made known that RankBrain was the third most important ranking factor.

But that was all they said.

What about the first and second ranking factors?

We got almost nothing for an entire year.

In 2016, we got some clear information (for once) from Google.

In a Q&A with Andrey Lipattsev, a Search Quality Senior Strategist at Google, we found out the two most important ranking factors:

Links and content. In no particular order of importance.

But that’s pretty much all we got.

It is something, though. It’s a start. And it was straight from the mouth of a high-level strategist.

It also makes sense when you look at recent studies and data sets.

For example, Backlinko recently analyzed one million search engine results pages and found that the top-ranking content had a significantly larger number of links:

Image Source

The disparity between the #1 position and the #10 position is massive.

Meaning if you’re looking to take over the SERPs, you need links. You simply can’t rank high without them.

And according to Google, it’s one of the top two ranking factors. So ignoring it is not an option.

Don’t believe the data?

I don’t blame you. Healthy skepticism makes the world go round.

I didn’t at first either. But do a simple Google search for a desired keyword, and you’ll instantly see that it’s very true.

Searching for “SEO Guide” on Google will return this as the first result:

The next few results are from Kissmetrics and Search Engine Land:

So, let’s put this to the test. Open up Moz’s Open Site Explorer and toss the links in.

Start with the first post by Moz. Here’s what the backlink profile looks like:

Yes, that’s real. This post has over 23 freaking thousand links pointing to it.

That’s more than most people will get on their entire site in their entire career. By far.

Now plug in the second result from Kissmetrics and here’s what you see:

The results are pretty clear.

Both sites have incredibly high domain authorities and page authorities.

They’ve both been around for years and years.

The content is pretty similar. It’s in-depth, informative, and optimized for the user experience.

But one is outranking the other, and the most likely reason (according to Google) is simply that it has more links.

23,000 more. Meaning Google is being told over 23,000 more times how relevant and informative that content is.

So, what about content?

It’s the same thing. It’s about the numbers. Word count matters:

Image Source

The longer the content, the higher chance it has to rank.

But not in the way that you think.

You know, the college essays where you inserted block quotes to add 500 words (yes, admit it, you did it too).

Yeah, that doesn’t work.

Word count for the sake of word count isn’t going to get you higher rankings.

That tactic died with keyword stuffing and will never return.

Long-form content wins on search engines because it’s designed to solve the entire user problem in one go.

Meaning that the content is designed to answer all questions, provide solutions, and then show the user how to fix it.

If your content accomplishes this, people won’t bounce back to Google to click on the next result.

To sum it up, links and content quality are the top two ranking factors.

If you want to outperform sites above you, focus on these two factors over anything else.

It’s just like a workout plan.

Want to lose weight? Don’t waste time doing isolation bicep curls.

Take the most effective route and target the top ways to accomplish your goal.

Here’s how to get more links and write better content to outrank your competitors.

Campaign For Better Links

Now that you know how important links are for rankings, you need more of them.

Image Source

But not just any backlinks. Directory links won’t do it. Paying for low-level, spammy links from the dude who cold emailed you is a recipe for disaster.

Most people get caught up in the total quantity and forget to focus on quality too.

Quantity isn’t enough. Let me explain:

When a website (like a directory) links over and over to thousands of sites, Google starts to notice that these links are easy to acquire.

So Google puts less importance on them. Why? They’re easy to get!

So stop buying links. Stop spamming forums and Pinterest (what even is Pinterest??).

Backlinko data agrees with this notion, too:

Image Source

The graph above essentially says that the top-ranking content has links from diverse websites.

Meaning you need many websites to link to you, not just one spamming your link over and over.

But that’s not all. You need links from high DA sites:

Image Source

So the real recipe is:

Total amount of links + large amount of diverse sites + all high DA = rankings boost.

Take that, Gordon Ramsay!

Now that you know, how do you do it?

There are a few proven ways to get more high-quality links on your site.

One of the best is by creating round-up style content. This is content that mentions multiple popular influencers in your niche.

For example, check out this post from Bill Widmer that took the opinions of 30+ experts on their favorite marketing channels:

(That cool dude is me, by the way, in case you were wondering.)

But the point is, these types of posts get links.

I’ll prove it to you.

Here’s the backlink profile for this exact blog post:

Nearly 70 links to a single post that was recently uploaded. Pretty impressive.

And not just any links. Notice the top linking sites? They were all mentioned influencers in his post.

Getting the input of trusted influencers and showcasing them in your post is one of the best ways to get great links.

People are more likely to share it when you mention and show them in an informative light.

Write Better Content More Often

Getting the highest-quality links isn’t enough.

Remember that another top ranking factor is content.

Quality and frequency play a huge role in content that drives rankings.

According to HubSpot, companies that post more blog posts more often get more traffic:

Image Source

And that’s not all. The more you blog, the more inbound leads you get:

Image Source

Why? Because you’re effectively giving yourself more chances to rank higher on Google.

And when you rank higher on Google, you get more traffic.

Image Source

If sites are ranking above you on search engines and you don’t have enough links to overtake them, post more often.

It’s one of the easiest ways to generate more traffic to compensate for a lower ranking.

The more often you post, the more indexed pages you have.

The more indexed pages, the more traffic.

Once you develop content, you can campaign for links to boost that content.

You can outperform sites with multiple approaches. It doesn’t always have to be outranking them for a single post.

Would you rather outrank them for one post or write five new ones that get more total traffic?

The answer is clear: more traffic.

Create Content for the User Experience

Google has one goal in mind when it comes to their search engine (besides profit):

Creating the fastest, best user experience possible.

This is evident by conducting any Google search and seeing how quickly they deliver results:

They even tell you about it.

It’s a subtle brag.

But it tells us some instant data on how much they care about delivering content fast and effectively.

It’s their top priority because if they don’t, people will jump ship to Bing or Yahoo, or Ask Jeeves (wait, does that still exist?).

This has larger implications than just result delivery speed though.

When Google delivers results, they still want users to be satisfied.

If someone searches for “seo” and doesn’t click, but instead modifies their search for “seo guide,” Google takes note.

They understand that “seo” search results weren’t what they were looking for.

Similarly, if someone finds your post on Google but bounces fast and clicks on the next, Google notices.

They notice that your content isn’t solving user problems. And if it’s not, you can kiss those rankings goodbye.

So, what does this mean for SEOs and optimizing content?

It means you’ve gotta stop worrying about how search engines view your content and start caring about the user experience.

That means putting real emotion into your writing to trigger a response.

Or telling a story that people can’t resist reading.

Keywords are great, but stuffing “seo guide best 2017 content” into your title makes you look stupid.

Trust me – I’ve been there.

A searcher and reader are going to take one look at that title and never come back.

A great way to optimize your content for a real user is by taking advantage of Google’s free data mining.

It’s easy.

What’s the next blog post you want to write about?

For example, let’s say it’s about content marketing.

Conduct a simple Google search for that basic term and scroll to the bottom of the page:

You’ve got instant, real keywords that people are searching.

You could easily compile several of these into a single long-form piece of content that is a one-stop-shop when it comes to solving a problem.

For example, write a content marketing strategy guide and include examples and types of content marketing.

Now you’ve effectively hit three real searches with a single post. That’s relevancy.

If you want to outrank the sites above you, you’ve gotta improve your content.

It has to be tailored to fit the user, not the search engine.

Search engines are getting smarter and more realistic. Rankings will follow if you focus on real people.

Conclusion

When you’ve written a new blog post, you can’t risk it slipping into the oblivion of the SERPs.

Anything beyond the first page isn’t going to get you any noticeable traffic.

And you can’t just expect a post to generate traffic and links on its own.

You’ve gotta put in the work to get real results.

If you want to outrank your competition, you need better links, real keywords, and better content.

Plain and simple:

You need to produce better content for the end user than the person above you.

Once you’ve done that, campaign for links.

The more high-quality links you land, the better shot you’ve got at ranking higher.

Outperforming sites ranking above you in the SERPs will drive more traffic to your site fast.

About Kissmetrics

Kissmetrics combines behavioral analytics with email automation. Our software tracks actions of your users across multiple devices allowing you to analyze, segment and engage your customers with automatic, behavior-based emails in one place. We call it Customer Engagement Automation. Get, keep and grow more customers with Kissmetrics.

https://fast.wistia.com/embed/medias/ddrualj5y7.jsonphttps://fast.wistia.com/assets/external/E-v1.js

 

 

About the Author: Brad Smith is the founder of Codeless, a B2B content creation company. Frequent contributor to Kissmetrics, Unbounce, WordStream, AdEspresso, Search Engine Journal, Autopilot, and more.

Advertisements

Conversly Review : Bonus

Posted on

Conversly – what is it? Conversly is the most advanced social interaction widget with customer support features. The software has everything from bringing in customers to initiating a conversation and building an online community all from one single dashboard.

The software dashboard provides you with all the vital information about your visitors like their contact info. , their preferences …all laid out in front of you nicely. With Conversly you can get started by creating a campaign in 5 seconds flat. The templates are provided to give you a head-start.

Just edit a few details and you are on your way. The video trainings are so thorough that even your 5 year old can create campaigns at the end of it. We did say Conversly works instantly, right?

Change the design of your campaign so that it’s in sync with your brand and product. Choose the background and text colours that truly compliment your brand. Just a few clicks and you have the perfect looking campaign ready and good-to-go. Next… just click ‘Configure’. It is now all so easy to run and manage an online community on your web pages!

Conversly Review

The following article was initially seen on Conversly Review : Bonus

VidMozo Review : Bonus

Posted on

VidMozo – what is it? VidMozo is a ground breaking cloud-based software that automates video curation, building eye catchy sites and also drive tons of laser targeted real traffic from search and Facebook for you to build your leads and commissions on autopilot.

Videos are the powerhouse of traffic. And using these videos in your marketing strategies will give you an edge over your competitors. But if you are still struggling to take full advantage of video marketing and don’t want to take the pain of creating videos, or creating a website or spend huge bucks on paid advertisement

VidMozo automates video curation, builds eye catchy affiliate sites in 60 seconds flat. Plus, you have an added advantage of sharing your videos on Facebook to drive tons of laser targeted traffic and instantly make leads & commissions on complete autopilot.

Videos + Facebook + SEO = The ultimate winner for every marketer. And that’s exactly what VidMozo is all about. If you are looking for something that boosts your conversions at will, get your hands on VidMozo!

This is a cloud based software that requires no hosting, no domain name registration and no complicated WordPress installation and customization that takes months of times to learn and use. You just need to create an account and fill your site details to build a profitable and beautiful video channel in 60 seconds flat.

The software is packed with exciting features that will amaze you :

  1. Project management
  2. Video Curation
  3. Video Management
  4. Comes with ready to use Promo Templates, Annotation, Sitemap, etc.
  5. In-Built Image Library
  6. Search Engine Optimization
  7. Huge Traffic from Facebook Stats
  8. And Much More

VidMozo Review

The following post was first seen on VidMozo Review : Bonus

Tube Rank Machine Review

Posted on

Tube Rank Machine – what is it? The KEY factors for ranking Videos higher in Google and Youtube search results to get massive amount of traffic for the right keywords are 4 essential things : the title of your video, the description of your video, video tags that you add to your video and backlinks – you need backlinks to rank everything.

Tube Rank Machine is an 7-in-1 web software that can get you first page rankings for your youtube cideos + 1000s of backlinks that’ll rank them faster that works on mac a windows. Here are the 7 tools you will see inside tube rank machine

  1. Video Title Generator
  2. Video Description Generator
  3. Video Tags Generator
  4. Keyword Generator
  5. Video Rank Checker
  6. Video Link Builder
  7. Trending Videos Finder

Ranking your websites in Google can be very difficult : you have to write content, you have to do a lot of boring yet difficult SEO tasks, you have to deal with websites, hosting and a lot of other stuff and even after all that hard work, your site may never show up on Google.

But did you know that Google loves VIDEOS? It will automatically rank Youtube Videos higher than regular sites – even if they are videos you did not create. How about getting unlimited traffic for FREE using the power of videos by simply ranking your videos on the first page of Google in just a few steps?

And how about generating lots of commissions from all that FREE traffic? ​You just need 4 things :

  • A good attractive TITLE for your video.
  • An amazing description with relevant keywords + call to actions & link to your site.
  • Lots of relevant TAGS to help you get ranked for the right keywords.
  • A few hundred backlinks to give you that boost over all your competitors.

Tube Rank Machine Review

Getting all these things “just right” is the biggest problem. You’ll have to rely on flawed tools and try out several solutions to find one that works. That is where 99% people fail and that’s why we you need Tube Rank Machine software that takes care of all the little things for you. In fact this software is better than anything else out there because it even builds you backlinks for your videos.

The following content was initially seen on Tube Rank Machine Review

Flicktive Review : Bonus

Posted on

Flicktive – what is it? Flicktive is a brand new revolutionary software that takes flicks and makes them magically addictive so you get cash paying customers. It`s micro-videos taken to an absolutely amazing new level, captivating attention like never before.

It`s how you can compete to win, empowering you with mesmerizing content for your social media profiles, your banner ads, website or emails. Text, photos, images and videos are the past. Customers want new, breathtaking content that’s entertaining, captivating and impressive.

With so many pages to read, photos to load, videos to buffer … we’ve seen it all so we don’t care. In fact, your brain is blocking them out, making it impossible for you to get customers using traditional methods.

The next blog post was first seen on Flicktive Review : Bonus

How Voice Apps will Change E-Commerce Forever

Posted on

Marketers say that in order to anticipate what the customer wants, you have to know what they’re thinking. With voice apps becoming more and more commonplace — now the customer can actually tell you.

Perhaps the biggest evidence that shows a marked shift in how customers search is found within the biggest movers and shakers in both e-commerce and search — Amazon and Google.

Google search voice queries show explosive growth of voice search queries (Image Source)

Within 2016 alone, voice-based search went from zero to 10% of all search volume. Today, 20% of all searches have voice-based intent, and by 2020, ComScore estimates that half of all searches will be done by voice. But there are a few notable stumbling blocks.

The Issue with Accuracy

Back in 2013, Google’s spoken word accuracy was below 80%. A few years later, it has improved to above 90%. Chinese search engine Baidu’s voice recognition accuracy rate is above 95%. This sounds great on paper, but 99% accuracy is what everyone is striving for. The difference can be profound — as in the old joke of Jeff Bezos asking the Echo to buy olives at Whole Foods when instead, it understood that he wanted it to buy “all of Whole Foods”.

We’re not there yet, but we will be soon — and when that happens, you can expect voice-enabled search adoption to explode.

Skewing the Playing Field

Beyond the accuracy of the spoken word, however, there are also significant differences in how we speak to search versus how we type. While you may search for “pizza places near (your city)”, you’re much more likely to be conversational with a voice-enabled device. Amazon Echo understands that you want a “pepperoni pizza with extra cheese” from Dominos, and can have it delivered to your door. No typing necessary.

You can see how this would blow right by competing ads — both paid and organic — and instead skew the playing field in favor of those companies that want to invest a sizeable amount in being the preferred provider for that product or service. Service providers like Uber, Kayak and Dominos have already made huge gains in setting themselves up for such a voice-based brand domination windfall.

In the meantime, there’s a rush from both Amazon and Google to dominate the automated home assistant market. With the release of the Amazon Echo and Google Home, there’s a definite face-off between the leader in e-commerce and the leader in search. What remains to be seen, however, is just how much of a role these apps actually play in promoting a purchase.

Got Skills?

With the Amazon Echo, voice-based commands are denoted into specific categories called “skills”. Although Amazon won’t reveal how many categories there are or how many of their voice-based skills are branded, some estimates believe the number currently hovers around 25,000.

Using skills, you can, for example, have Tide help you get stains out, or question Nestle for a good dinner recipe. Patron launched it’s voice skill last July as part of a larger marketing campaign known as the Cocktail Lab. With the Cocktail Lab, fifty different bartenders from around the world shared their tequila-infused drink recipes. Over 350,000 users tried the Cocktail Lab, and 10% of those users came from using the Alexa (Echo)-based skill.

Traffic to the company’s website was up over 4% as well, and the research revealed that Echo users spent more time on site browsing and saving recipes as well. Worth the investment? Only time will tell.

Revealing Customer Intent

Not surprisingly, much of what can be done with voice-based search is centered around analytics. GoodNes, the Nestle app that uses Amazon Echo skills, lets you search recipes, see (or tell) what ingredients are needed, email you the recipe or show you nutritional information, among other things.

Determining how the user searches and what they search for using voice could very well shed light on potential new products or combinations. It’s the kind of one-on-one insight that traditional focus groups simply can’t compare to.

Change is Happening…Slowly

Much like how the early versions of web pages were simple brochures, the beginnings of voice apps are more gimmicky than practical. In addition to its selection of branded skills, Amazon also carries apps that start a “psychopath test” or “open a box of cats” (the app will meow or make an animal sound).

However, as these devices continue to gain more traction in voice accuracy and more proliferation in homes, you’ll start to see a marked trend toward asking them to help with nearly anything. Much in the same way that today’s websites go well beyond their brochure-based forebears, to be accessed and interacted with from smartphones and other devices, so too will voice-based search make it easier to quickly browse and order the products and services you use most.

Should Business Owners Be Concerned?

Although it seems like only big brands will be able to take advantage of the shift in voice-based searches and purchases, we’re only truly scratching the surface of the full potential of these types of apps. Both Amazon and Google know that it’s not in their best interest to simply become a herd pen for branded apps — and that relevancy is the name of the game.

For business owners, the push is on to keep doing what we’re doing — cultivating customer engagement, open discussion, problem-solving and an overall helpful experience. No matter what the underlying technology driving a customer’s inquiry, excelling at these skills will set you far ahead of your competition.

Even though we’re in the infancy of voice-driven e-commerce now, the breakneck pace with which new devices are made, coupled with the increase in voice-based accuracy, are going to create more and more opportunities for apps to transform the e-commerce marketplace.

In a year or two, it’s possible we’ll look at text-based search the way we look at our old MySpace page — with a twinge of nostalgia and an overwhelming sense of relief over how much better, faster and more intuitive things are today.

About Kissmetrics

Kissmetrics combines behavioral analytics with email automation. Our software tracks actions of your users across multiple devices allowing you to analyze, segment and engage your customers with automatic, behavior-based emails in one place. We call it Customer Engagement Automation. Get, keep and grow more customers with Kissmetrics.

https://fast.wistia.com/embed/medias/z139em2tk0.jsonphttps://fast.wistia.com/assets/external/E-v1.js

 

 

About the Authors: Sherice Jacob helps business owners improve website design and increase conversion rates through compelling copywriting, user-friendly design and smart analytics analysis. Learn more at iElectrify.com and download your free web copy tune-up and conversion checklist today!

Viking PLR Email Marketing Review

Posted on

Viking PLR Email Marketing – what is it? Viking PLR Email Marketing is part of a new line of ultra-high quality PLR business-in-a-box packages. Viking Email Marketing PLR jam packed with multiple products (a full funnel) and a ton of resources to help you use them to build your list and make sales at the same time!

This package comes with full white label rights so you can completely change it, edit it, and rebrand it any way you like. Or you’re free to do what most people have done : keep the gorgeous Viking branding and wow your audience.

Let`s talk about what’s inside this plr package :

Module #1 : The Report : First up, there’s a gorgeous report on Internet Marketing. This can be given away, sold, or used as a bonus. But ideally you’d use it as the entry point of your funnel in the form of a free lead magnet to build your list. And since it’s a catchy theme and a gorgeous design, you’ll be sure to start getting subscriptions in no-time.

Viking PLR Email Marketing

Module #2 : Full eBook : There’s a jaw-dropping, expertly-written eBook with a design quality that sets a new standard for PLR content. Gone are the days of boring looking content that looks like it was whipped up at the last minute in a word processor on your lunch break.

If you want to impress your audience, you need a modern, sleek, attractive design inside your pages, not just on the cover. We recommend you use this as a low-priced tripwire or front-end offer immediately after people opt-in for the report, so you can quickly convert those opt-ins into paying customers.

Module #3 : Video Course : After that, there’s an outstanding, high-quality video course with multiple video lessons that will educate and empower your customers like nothing else. And these aren’t your typical underwhelming video lessons.

These are groundbreaking, eye-popping video lessons, superbly crafted by a veteran instructor and courseware creation expert and they’re sure to set you apart from your competition. We recommend you use this to round out your funnel as an attractive cash-pulling upsell.

Module #4 : Audio Lessons : There is also included a audio version of the course so you can provide that to your audience either as part of a package or as a separate cross-sell that’ll appeal to those who enjoy listening to lectures and audiobooks on their way to work. These tracks will also come in handy in case you want to completely edit and rebrand the videos but keep the voiceover track.

Module #5 : Editable Word Docs : Next, you’re getting word document versions of the report and ebook so you can rebrand and edit them to your liking and save them as PDFs yourself.

Module #6 : Rebranding Tutorial : You’re getting a rebranding tutorial video to help you edit and rebrand these if you choose to do so.

Module #7 : Editable Video Slides : We’re also throwing in editable presentation slides so you can remove the Viking branding from the video lessons or otherwise change them however you want and export them as your own unique videos.

Module #8 : Facebook Ad : On top of that, you’re getting a premade, attractive Facebook Ad image that’s already been designed to meet Facebook’s specifications and text-to-image ratio guidelines. This ad will help you start sending traffic to your Viking PLR material right away.

Module #9 : Email Sequence : Next up, once you’ve built a list of subscribers or buyers, you’re going to want to start monetizing them ASAP. That’s why we’re including a series of pre-written, relevant email marketing messages designed to pitch certain types of products that will help your audience implement what they’ve learned. It takes just seconds to stick your own affiliate links into these emails, plug them into your auto-responder, and start monetizing your list.

Module #10 : Graphics Package : Finally, in case you want to keep the Viking branding, which we know most of you will, we wanted to give you complete creative control to present these materials however you wanted. So we’re providing a massive collection of product graphics to satisfy your needs. These are in transparent png format so you can incorporate them wherever you want, however you want. There’s literally no limit to the ways you can present and market these products.

The next content was first seen on Viking PLR Email Marketing Review